NON-STOP HIP-HOP: E-Dawg

One of the 253's finest readies for the release of "The Retirement Plan" in October

By Jose Gutierrez Jr., M.Ed. on September 30, 2010

The 253 has been deep with MCs and hip-hoppers since the ‘80s, and this humble paper does its best to re-introduce the pioneers you need to know if you rep the 253. However, one legend we haven't mentioned yet, one of the bosses - E-Dawg - is on deck with the way overdue release of a new record being put out by his old hommie Sir-Mix-A-Lot and his Rhyme Cartel Records, The Retirement Plan, scheduled to drop in October.  To prime the masses, E-Dawg has already released a mix-tape with help from the always formidable and well-respected DJ B-Mello called (appropriately) The Plan Before the Master Plan.

Being an OG in the game is not a gimme.  Just because you pick up a microphone and say a few words in it does not mean you're dope.  The title of rapper is earned, not given, and an MC is an earned position; E-Dawg is one of the few artists intelligent, creative and ambitious enough to take that title and use it for the better. 

So, when you've politicked with Sir Mix-A-Lot, rocked mics around the country and world, and sold thousands of units working deals with hip-hop luminary and legend, Rick Rubin (co-founder of Def Jam Records), what is next and what is your legacy? 

E-Dawg answers.

"You ain't gonna have no voice if you're not able to pay your bills," says E-Dawg as we talk about getting started in the music business. 

"You have to be able to make moves outside of the moves that got you into the business. Being a man is important to me and it's the most important part of my legacy. It can go down however anybody wants it to, but I have children and a family and that's important to me," says E-Dawg.

As an artist he adds, "I'm an all around talent/artist whether managing, marketing or promoting in the music industry. That means something as far as my legacy, because a lot of people call themselves doing music, but the business side is lacking." 

E-Dawg saw his star rise with the release of his mid-‘90s hit single, "Drop Top," released under the guidance of Sir Mix-A-Lot and Rubin. The song was later featured on the seminal Seattle: The Dark Side compilation.

E-Dawg, who moved from Seattle to Tacoma as a teenager and went back to the 206 as an adult, values the business. He also says a lot of the problems in the hip-hop world today are a result of the fact that many artists do not. But he also thinks elders in the music game should reach back and lend a hand to the youth. 

"I gotta play the game a little bit to get heard, but once I'm heard it's important to listen to, help and reach back to those in need," he says.

With the already available mix-tape, The Plan Before the Retirement Plan, E-Dawg doesn't necessarily reach into the past, but he enlist DJ B-Mello, D Labrie, Treal, Factor, Mr. D.O.G., Kits, Izzy, and D. Valentino. The new record, The Retirement Plan, follows suit, featuring Sir Mix-A-Lot, Slug, Emmanuelle, Lady Tazz, DJ Roc'Phella and others.  

It's a refreshing to witness the dope coming out of the 253 right now. Considering E-Dawg's longevity in the game is rare, and he continues to pave way for not only himself but those around him, so-called rappers, producers, aspiring music industry pros and MCs out there would be remiss to not soak up some of his game, and maybe even strategize a career to develop their own retirement plan around.