If I was to call Radiohead an innovative band, the proclamation wouldn’t exactly make waves. It would be more like stating the obvious.

However, as Radiohead readies to release In Rainbows, the UK band’s seventh studio album, their approach is nothing short of revolutionary. While Radiohead will have a traditional release of In Rainbows in early 2008, beginning Oct 10 you can “purchase” the downloadable version of the record here. 

But here’s the revolutionary part:

Radiohead is letting you decide the price.

Go to the band’s Web site, and you’ll be guided through the process of pre-ordering In Rainbows. Once the mp3 version of the record is added to your cart, you can check out. You’ll be asked how much you’d like to pay. Fill in anything you like, from zero to infinity. Seriously. It’s up to you.
Be careful, though, the price is in pounds.

I’m not sure what Radiohead was smoking when they hatched this plan, but it’s brilliant! â€" Matt Driscoll