MATT DRISCOLL: VAGABOND SKIES AND FOREIGN GIRLS >>>

As an artist Brooklyn’s Joseph Arthur can be called a lot of things. Gentle. Yearning. Prolific. Atmospheric. Haunting. Spiritual. Often shirtless.

As a promoter Joseph Arthur can only be classified in one way: genius.

Later this year Arthur will release his latest full length CD, Temporary People. Instead of just being happy with that fact, however, Arthur is pushing the envelope. In what can only be described as a promotional blitz of unheard of proportion, Arthur has released four (count them, four!) EPs this summer to get fans and music critics ready. The EPs have all been made as Arthur makes Temporary People. Now, instead of the material that doesn’t make the new full length finding its way to the cutting room floor, it finds its way to fans through the release of six songs EPs that also serve as strategically dispersed hype for Arthur’s new full length, due out in September.

It’s a move that’s nothing short of brilliant.

Read my take on his latest two here.