SETTING OUR CLOCKS TO AUSTIN TIME >>>

It's nearly mid March, meaning the annual SXSW festival is quickly approaching. Every year thousands upon thousands of music industry types (hopeful bands, promoters, label folks, music journalists, sometimes Matt Driscoll) converge on Austin, Tex. for one of the largest and most hyped happenings of the year.

Once again this year the Weekly Volcano is proud and honored to be one of only 40-or-so alternative press papers around the country chosen as an official co-sponsor of the 2011 SXSW Music festival. Later this month the venerable Rev. Adam McKinney and Jason Baxter will both be travelling to Texas, no doubt to partake in too many Lone Star Beers, and also (hopefully) to report back all the SXSW action to you -- from a local perspective.

This week, Baxter caught up with Olympia band Christmas, who are also currently preparing for SXSW. Read that story here.