It's 1977. You and a friend just busted some serious disco moves and you're taking a dance floor breather with a couple cool Chi-Chi drinks. You discuss your John Travolta moves, which leads into your love of Saturday Night Fever - and 30 minutes later the cocktail napkin has your Bill and Chucks Cinema plans in order: Find yourself an auditorium, some padded seats, put up a screen, buy a ton of popcorn - oh, and you'll need a projector, but nothing too highfalutin. The 35-millimeter film will be around forever, so that's a no-brainier.

(Cue flapping film reel sound)

Anyone hoping to open a small theater in 2013 has to deal with much tougher circumstances. Everything is digital now. And the digital equipment is expensive - ask the Blue Mouse Theatre, The Grand Cinema and the Olympia Film Society.

Traditions Fair Trade has offered to host a week of free musical performances encouraging audience members to contribute to the Olympia Film Society's digital campaign for the Capitol Theater. The musicians are donating their time. Special incentives are part of various contribution levels. Vegan sandwiches will be prepared.

Scheduled to perform are Hootenany (2 p.m. July 28), Choro Tomorrow (3 p.m. July 29), Joe Baque (3 p.m. July 30), Mucho Gusto (3 p.m. July 31), Red & Ruby (3 p.m. Aug. 1), Tarik Bentlemsani (2 p.m., Aug. 2), Dan Walker and Shannon DeLong (3 p.m. Aug. 3) and a Jazz Jam (2:30 p.m., Aug. 4).

Much has changed since 1977. Ask my hairline. Love for cinema hasn't. Help keep the Capitol Theater alive, and enjoy some awesome music.

TRADITIONS FAIR TRADE, 300 Fifth Ave. SW, Olympia, 360.705.2819