All right, look: I realize that, by even saying anything about One Direction: This is Us, I'm creeping up on cranky old man territory. And yes, yes, old people be hatin', but can we just talk about that title?

One Direction: This is Us. This is us? In the pantheon of rock documentaries, we have The Last Waltz, Don't Look Back, Stop Making Sense, Gimme Shelter and, uh, This is Us? They've managed to come up with a title with even less personality than the actual, homogenous boy band itself.

But back to the trailer. ... We're treated to childhood photos of One Direction (read: photos taken 10 years ago), while identical narrators muse remembrances like, "In school, I was always the guy that made people laugh," and "I used to get kicked out of class for singing Irish traditional songs." Somehow this is all supposed to justify how they're now "number one in 37 countries."

And now, an exploration of fame and what it means to be in a boy band 15 years after the initial craze died out. How are One Direction working to separate themselves from the rabble? By not choreographing their dances, we're told. Then, it's a race to the bottom for each member to establish themselves as the "funny one," taking turns doing bland recreations of bits from A Hard Day's Night, if they even know what that is.

Finally, we're made to look at sad shots of middle-aged women crying with delight at the sight of these hairless boys.

It's worth pointing out two things about this trailer. First, very little of One Direction's music is featured, validly giving the impression that this is much more a cult of personality than an actual band. Oddly honest, I think.

Second, this movie is directed by former agit-doc director Morgan Spurlock - which is certainly a relief, as this seems to suggest that there is no more change to be made in the world if this guy's getting off Ronald McDonald's back long enough to follow some lithe British boys around for a while. Rejoice!