Growing up in the Puget Sound, many of us remember local commercial jingles and catchphrases - "Sleep Country USA, Why Buy a mattress anywhere else?" and "Honk when you drive by Vern Fonk" are a couple that come to mind.

But perhaps none resonated the way "Do the Puyaaaallup" did when it cut through the clamor of TV or radio programs. It's as if those three words epitomized what it meant to be a kid.

Luckily, the jingle was kept as the Washington State Fair's tagline when it made the switch this year from the Puyallup Fair - a testament to being the state's largest fair, bringing in more than a million people each year.

"It's about keeping the tradition," said Karen LaFlamme, public relations for the Washington State Fair. "People love the jingle - it just makes sense to carry it on."