Seahawks fans White River Distillers to launch 12 Spirits line in June

By Melissa Renahan on May 13, 2014

Get ready Seahawks fans. Not only did Seattle make some smart draft selections and re-sign a lot of fan favorites to the roster, but devoted 12th Man followers are about to get a taste of something even cooler - 12 Spirits, a line of alcohol branded with passionate fans and the Super Bowl champs in mind.

As the tagline implies, "Loud and Proud, created for 12's by 12's," the brand was indeed created by football fans donned in blue and green. The 12 Spirits line, which will include vodka, gin and whiskey.

"We are big football fans and we thought what if we did something specific to our region it would be cool," explained Brian Fulker of White River Distillers in Enumclaw, which is creating the 12 Spirits offerings.

Fulker founded White River Distillers with his college buddy, Tyler Teeple, with whom he shared a love of whiskey, and their third partner, Jon Thomas (JT), who was also becoming enthralled with the distilling process.

"Our line of 12 Spirits, our sports line, will be launched first and then we plan to move onto our flavored moonshines - based on a family recipe from Fulker's relatives in Tennessee - and some other high-end, top shelf whiskey, vodka and gin, which will be branded under ‘Rockin' 25'," Fulker said.  

The logo, which was created by Puyallup-based SignDog Media, features a large, embossed "12" with Richter scale-like lines coming from it to sketch out Space Needles.

"We are delivering the full package, from a great theme to a quality product," said Donnie Juntunen of SignDog. "We want to be the first ones out there with this sort of product."

Bottles are expected to be in hand sometime between June 9 and 15, but if you stay tuned to facebook.com/volume12spirits, twitter.com/twelvespirits and instagram.com/12spirits you'll know exactly when and where to get your first bottle of 12, in more than enough time for pre-season.