When talking with Deadbeat Olympia owner and booker Brandon Rowley, he said that he once met with a 70-year-old Olympia lifer who imparted some wisdom: "Every day should be Record Store Day."

Record Store Day is a fundamentally confounding tradition. Just like every other new holiday, Record Store Day has its benefits and shitty corporate drawbacks. Yes, Record Store Day brings droves of customers to record stores that wouldn't otherwise see nearly as much business during the calendar year. Even so, this is a moment for record labels to really cash in on bands that they've spent the rest of the year taking advantage of. Still, you take the good with the bad, and Record Store Day ultimately comes out on the side of the good, just with the essentially positive effect of bringing people out to buy vinyl.

Deadbeat Olympia has been featured in the Weekly Volcano a lot over the past few months, and for good reason. In the two-steps-forward-one-step-back economy of the South Sound, venues tend to be the quickest to disappear. Even when locations stay alive, it becomes incredibly difficult to book consistently interesting shows week in and week out. Brandon Rowley, after moving back to Washington from Idaho, has been able to do that. After putting in his time booking for the Java Jive (which he still does), he opened up a record store in Olympia and began booking shows for the store almost every day of the week.

In celebration of Record Store Day, Deadbeat Olympia will be holding a show spanning the entire day Saturday, with a free, all-ages show spanning from noon to 7 p.m., and a $5 show starting at 8 p.m.

The list of bands participating in the Deadbeat Olympia Record Store Day show is a murderer's row of local talent and intriguing bands from far away. The glam-rock rainbow blast of Fruit Juice is of utmost priority, but the bill is also filled out by the dumb punk of Lakefight, the spindly art-rock of Dark Hip Falls, the goofily sincere power-pop of Specters, the delightfully reverent pop-punk of Lee Corey Oswald, and the blues-rock stomp of Florida's Killmama, among others - and that's just the early show.

Seeing a show at Deadbeat Olympia is an intimate experience. The band in question is positioned in a corner of the store, records surrounding them and people surrounding the records. When Rowley talks about distancing himself from the culture of Record Store Day, what he's actually doing is cuddling closer to the tangible ethos of records and what they mean for people who love music. Some of the bands performing at Deadbeat will be bringing their own vinyl to sell; others will just be there to play amongst the documents of other musicians. Record Store Day is a celebration of music, first and foremost. Buy, sell, play.

RECORD STORE DAY, w/ Lakefight, Specters, Dark Hip Falls, Fruit Juice, Fauna Shade, Killmama, Lee Corey Oswald, Kind of Like Spitting, noon, Saturday, April 18, Deadbeat Olympia, 226 Division St. NW, Olympia, no cover, 360.943.0662

RECORD STORE DAY, w/ Cody Foster Army, Thistopia, Gunslinger, 8 p.m., Saturday, April 18, Deadbeat Olympia, 226 Division St. NW, Olympia, $5, 360.943.0662