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Project Wedge: From tablet to projection in an instant

Olympia start-up is a combination of a portable projector, battery system and lectern

Project Wedge turns your tablet or smart phone into a projector.

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The last time I wrote about Mark Rentfrow was because he played Porl Thompson in a Cure cover band.

This time I'm writing about him because he and his comrades have come up with a cure - for how to display content from your tablet device.

The product is Project Wedge. The idea is sharing, simplified. With Project Wedge, priced approximately at $150, you can display content on your iPad, Kindle Fire, Nexus or basically any tablet, iPhone, or other electronic device that has HDMI video-out capabilities.

Photo-sharing your family vacation? Check. Big mobile presentation? Check. The possibilities for sharing with Project Wedge are endless.

Rentfrow, together with Chief Executive Robb Anthony, Chief Operations Officer Ben Walker and Keith Tatham based their start-up company Project Wedge in Olympia, and are quickly gaining attention with write-ups in Forbes, TechMaster and other rmedia. Most recently, the team took first place in Pacific Lutheran University's 2014 Business Plan Competition.

Here, I chat with Rentfrow and Anthony about their award-winning design.

WEEKLY VOLCANO: So, were you just all sitting around one day when someone said, ‘Hey man, we should really invent something where you can display content from tablet devices. That'd be groovy,' and then you did it? Or how did you come up with the idea?

ROBB ANTHONY: Keith and I came up with the idea during a brainstorming session for new hardware products. We'd started messing around with hardware and really enjoyed it. Keith and I had previously done software startups, but we wanted to build something more tangible. Project Wedge was created from the most idyllic specifications for a projector and observations about the explosive growth in the tablet market. I had originally conceived the idea of a portable plug-in and play projector back in 2009 for my iPod video. Keith and I put together the specifications for a tablet-optimized device. And the rest is kinda history. Every team member has been instrumental in adding contributions to Project Wedge as we know it today.

VOLCANO: How did it feel to win the PLU Business Plan Competition?

ANTHONY: Validating. We've got a great product and great team. It is an extraordinary feeling for someone to sit down with the purpose to judge the best of a group and declare your own company the best. We've worked so hard in many other competitions and hadn't come up with a victory until the PLU one. ‘About damn time,' was probably my first thought after winning. I told my teammates afterward that winning the competition together was what the dream was about, working with amazing people on something brilliant.

MARK RENTFROW: I was stoked!  Just competing with the caliber of teams that we did, most of them at the graduate and professional level, was intense. And then to win a business plan competition at a school that's known throughout the region and the country for its strong business program felt very rewarding for me. My relationship with PLU goes back to 1994 and again more recently for grad school, so this really was a nice way to punch in the win after all these years.    

VOLCANO: What's next for the Project Wedge team?

ANTHONY: We've taken a step to push our technology even further. Project Cylinder is weeks away from its public debut, which pushes our proprietary SDE (Sexalens Display Expansion) technology further than it's ever been. It's really f---ing cool. Project Eve remains on the horizon, but we are moving toward an MVP quickly. We want to push the fact that we are a technology company with hopes to procure the funding we need to bring these products to the marketplace. Ultimately, whatever we do goes back to our core goal of making sharing simplified. And we are certainly doing that.

RENTFROW: Yeah, the entire Project Wedge experience has inspired a group of guys that I'm fortunate enough to be a part of, to continue thinking outside the box and innovating within the media realm and beyond. We've got some good stuff on the horizon that is going to strengthen our brand and will continue to grow our market viability.

VOLCANO: I'd like to hear more ideas on how people can use Project Wedge.

ANTHONY: Gaming. Grab a Bluetooth control for a tablet, and you've got a console for $150. It's like the Ouya but it doesn't suck ... And we see potential use in the medical world. Being able to show test results or a CAT scan to a room full of family is way better than cramming around a tablet or laptop or passing it along as the doctor talks about it. I think there is something therapeutic and strengthening about being able to hear and see information for the first time together as a group.

RENTFROW: I've also been looking at live performance applications and how it can be used to enhance a band's live show. Fog, lazers, projection - it's all about creating the total artistic experience for the audience. Much the same way you saw laptops start creepin' on stage in the 2000s (something I'm STILL against), I think technology can be used as a tool to enhance a band's performance and create that next-level experience. But don't think if your band sucks that this thing is gonna save your live show. It may help keep people in the room longer, though.

VOLCANO: Anything else you'd like readers to know?

ANTHONY: We keep wagering cases of beer on important milestones. I owe Mark a pallet of beer for a contribution he made a few months back. Ben, who is a vegetarian, has declared that when we get funded he will eat a massive steak. It's good stuff in terms of fostering camaraderie.

RENTFROW: Yeah, and if we get funded, I will be starting a label to put out short run demo 7-inches - so call up your rich uncles and tell ‘em Project Wedge sent ya.

For the latest information on Project Wedge, follow facebook.com/ProjectWedge.

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