Back to Music

Internet killed the radio star

NWCZ Radio's homegrown sounds are an antidote to corporate radio

NWCZ RADIO: Darrell Fortune (bald dude in the middle) and co. have created something awesome and local. Above pictured with the band Perry Acker and singer Voxxy of Voxxy Vallejo.Courtesy photo

Recommend Article
Total Recommendations (0)
Clip Article Email Article Print Article Share Article

In December, the outgoing Democratically-controlled Senate passed the Local Community Radio Act of 2010, freeing up more FM real estate for new, locally focused stations. As early as last week, Republican congressmen were calling for the defunding of NPR. Terrestrial radio is in an awkward, tenuous position. 

Internet radio, on the other hand, is poised to become more relevant and popular than ever before. This optimistic outlook helped spur Tacoma's Darrell Fortune to expand his Northwest Convergent Zone podcast into a fully operational online radio station - one with a sole focus of sharing and celebrating homegrown sounds.

NWCZ Radio streams live 24/7 at nwczradio.com, but since the station is brand new, much of the programming is automated, with live DJs in the studio from 5-7 p.m. or 5-8 p.m. every weeknight.

"Our goal is to have, Monday through Friday, a good four to five hours of programming in the afternoons and evenings, and I think we're pretty well on our way to that," Fortune says.

While Fortune modestly downplays his efforts, he apparently fulfills the roles of station manager and director of programming at NWCZ, no doubt utilizing the skills he honed years ago at radio stations in Texas, Oregon and California. Dissatisfied with their "corporate angle," Fortune left the business years ago, but the liberties of Internet radio lured him back to the world of broadcasting.

"There's a lot of advantages to Internet radio. We're not bound by any FCC regulations. ... We're also not bound by any corporate bottom line. We're not in a contract with any record label, or anyone that would tell us we have to play this, that or the other thing," says Fortune. "We have free reign over what we want to play."

Raymond Hayden, who hosts The Aquarium with Kingfish and Big Mike every Tuesday from 7-8 p.m., seconds this sentiment: "(NWCZ) provides a platform for up-and-coming artists to be heard by their peers and fans alike," he says. "No politics, no games, no pay-to-play ... just simple grassroots support of the local music scene."

NWCZ Radio has seven on-air hosts, all of them volunteers and in it for the mission, not the money (siblings father and son David and Alex Davenport helped with the construction and development of the station, but aren't DJs themselves). All seven were hand-picked by Fortune, and have their own specific areas of expertise. NWCZ has a blues show, a hip-hop show, a jam band show and more - all of the shows featuring independent artists from Washington, Oregon, Southern Canada and the surrounding territories.

Fortune values the special niche NWCZ Radio fills.

"We're asking people what they want to hear, what local bands they like, and then we're playing it for them ...  (listeners) can go out on a weekend and go see these bands that they're hearing on our station," says Fortune.

And while the station's focus is geographically narrow, their reach is limitless, with listeners able to "tune in" on their laptops or smartphones from anywhere in the world.

"We get hits from all over the world, all across the U.S.," says Fortune. "We've been getting e-mails from the East Coast and the South from people who wish they had stations that were focusing on their local music."

While certain sections of the radio spectrum continue to be the subject of partisan debate, NWCZ is making itself heard, growing its audience and doing right by the Northwest's thriving local music community. They may be off the dial, but they won't stay under the radar for long.

Read next close

Music

What's the Word?

Comments for "Internet killed the radio star" (4)

Weekly Volcano is not responsible for the content of these comments. Weekly Volcano reserves the right to remove comments at their discretion.

User Photo

the saint said on Mar. 17, 2011 at 6:46am

Father and son: David Davenport and Alex, respectively

User Photo

Doug Sanders said on Mar. 17, 2011 at 11:05am

great story, you guys should do one on KryKey.com as this service lets anybody create a web based radio station and then broadcast to the world. Check it out! My radio station is Classical One (ClassicalOne.info).

User Photo

Andrew said on Mar. 18, 2011 at 12:27am

NWCZ is a wonderful asset to the local music community.

User Photo

Danielle Egnew said on Mar. 18, 2011 at 3:55am

Darrell and NMCZ Radio are AMAZING!!!!! I'm signed to Maurice The Fish Records, a Northwest label, but I love in Los Angeles. (There is a satellite office here.) Darrell interviewed me on his podcast, and the show was so professional that I thought to myself, geez, these guys ought to start a live station. Now they did!! Thats' so cool!! I do a radio show down here in Los Angeles at LA Talk Radio, an internet / Wifi signal, and internet radio is HUGE down here, with people living on their Smartphones, and I'm sure that NWVZ Radio will experience the same thing. GREAT JOB GUYS!!

Leave A Comment

(This will not be published)

(Optional)

Respond on Your Blog

If you have a Weekly Volcano Account you can not only post comments, but you can also respond to articles in your own Weekly Volcano Blog. It's just another way to make your voice heard.

Site Search