Weekly Volcano Blogs: Walkie Talkie Blog

January 31, 2014 at 5:32pm

Army's first "Gold Star" PSA honoring survivors of the fallen will air just before Super Bowl XLVIII

Gold Star Lapel Button (left) and the Next-of-Kin of Deceased Personnel Lapel Button / photo courtesy of DoD

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The Army announced today that it will release three public service announcements over the next year to increase awareness of DoD-issued gold star and next-of-kin lapel pins. The first PSA will screen on Fox Sports a half-hour before kickoff of Super Bowl XLVIII

According to an Army IMCOM release, "The pins are designed to signify the loss of a loved one in support of our nation. Although the gold star pins have been in existence for decades, many Americans are unfamiliar with their meaning. The PSAs were developed to help educate and inform the public of the significance of the pins."

"It's heartbreaking to think that a mom wearing a gold star might have someone ask her, 'What a beautiful pin, where do I get one?'," said Donna Engeman, a gold star wife who manages the Survivor Outreach Services program for the Army.

"We decided we had to do something to ensure the nation-the world-recognizes what that pin really signifies," Engeman said.

For the full story on the DoD-issued gold star and next-of-kin lapel pins, click here.

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