"Cinco de Mayo," Spanish for "the sink is full of mayonnaise." OK, not really. I made that up, which is only fitting, because the idea that May 5 is a big holiday celebrated throughout Mexico is also made up. This yarn was spun by some PR hack for Corona beer back in the '80s, when the company was looking for a way to get Americans to drink more beer.
Since this is not an especially hard task, they didn't work especially hard on the idea, not even hard enough to note that Mexico's real Day of Independence is Sept. 16. Cinco de Mayo commemorates The Battle of Puebla, where Mexicans defeated the French army, and in Mexico is mostly a regional holiday. Ordinarily, Americans don't cotton to anyone except Oliver Stone replacing facts with fabrications, but in this case, with beer consumption at stake, we were more than willing to overlook a little lie.
So here we are, decades later, stuffing our faces with nachos (another American invention) and toasting each other with mugs of Corona as we celebrate the truly American tradition of making up holidays to boost sales.
Holy mole! Why celebrate the fake holiday by drinking tasteless beer? It's the perfect opportunity to celebrate Mexican culture and drink Mexican craft beer. Mexico's beer market is the 5th largest in the world by volume: 1.77 billion gallons per year to be exact. Certainly beer-loving Tacoma has a few Mexican craft beer bottles ready for Monday's holiday.
OK, a little research proves grabbing a craft beer created South of the Border might be a challenge. Apparently, of those billions of gallons that are exported - 58 percent of it is Anheuser Busch (Modelo, Corona, Dos Equis) and 41 percent of it is Heineken (Tecate, Sol) - (divide number x by number y, then multiply by 100) that leaves a mere one percent for other Mexican brewers, fighting for space on shelves and taps.
I'm still up for the challenge.
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