July 13, 2010 at 8:14am
HE ACTUALLY WROTE "FREEDOMPALOOZA" >>>
Bill Kaufman, CEO of Kaufman Kreative E-Commerce & Marketing, and board member of the Tacoma Events Commission - the organization that produces Tacoma's annual Fourth of July bonanza Freedom Fair - wrote an editorial in today's News Tribune listing 10 ways to save Freedom Fair. Last week, Doug Miller, executive director of Tacoma Events Commission, said Tacoma Freedom Fair is a million dollar event that is run on about a $250,000 cash budget.
Of the 10 ideas listed, one of Kaufman's ideas is to charge admission:
Ten times more admission revenue next year. I watched the admission gates for a couple hours and was amazed by how many people walked around them to avoid being asked to donate. There was barely one donation for every 100 people.
We could increase admission revenue 10 times by simply requiring an entry fee for everyone, and reducing admission to just $1. Everyone can afford that, and if they want to donate more, great. (For those who didn't donate, you can still do it online at www.FreedomFair.com.)
Another one of his ideas is a FreedomPalooza:
Ten really good music groups of all different types, all donating their performances.
A floating music stage with on-shore bleachers and a $10 admission fee could easily sell out and help generate much-needed revenue. Maybe call it the "FreedomPalooza"?
Of all his ideas, the admission charge seems the most likely to save the huge Fourth of July celebration. What do you think?
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Comments for "How to save Tacoma's Freedom Fair" (1)
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emilie said on Jul. 14, 2010 at 6:51pm
Personally, I was sorely disappointed by the Freedom Fair this year... I love a good crowded street fair, but somehow it rang so hollow. I found myself exasperated that so many people fought traffic and minimal parking, walked miles downhill, and staked early morning claims to essentially do nothing but eat and shop. Liberating, eh?
The shopping felt like the tourist-trap swapmeet in Hawaii: nothing but the same five booths, repeated over and over, filled with goods made in China. There seemed to be far less actual events than I recall from years past, and--worst of all!--the Tacoma-centric folks were so far down the path, only the tiniest percentage of festival goers made it that far, and by that time had spent all their allotted cash on the same 4 sundresses.
If admission is charged for the entire event, I will not be going again. However, I'd definitely be back for arts demonstrations, workshops, or actual events other than shopping... some good bands that perform for *less* not *free* could be a great enticement and a worthwhile ticket investment.
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